Forward of UEFA Ladies’s EURO 2025, adidas has unveiled a brand new marketing campaign movie that celebrates the position of competitors as a catalyst for progress – exhibiting how assist and rivalry can coexist at each stage of the ladies’s sport.
The brief movie is the most recent installment in adidas’ international “You Obtained This” marketing campaign, which promotes positivity, assist, and resilience in sport.
This time, the highlight is on elite gamers within the girls’s sport, together with Aitana Bonmatí, Alessia Russo, Jule Model, Kadidiatou Diani, Lia Wälti and Stina Blackstenius.
The video flips the standard concept of rivalry on its head, suggesting that mutual respect between opponents will help unlock new ranges of efficiency. One of many standout dynamics is between Russo and Bonmatí – rivals on the worldwide stage who use one another’s excellence to raise their very own sport.
“For us as professionals, competitors is large in every part we do, and personally, it’s a relentless supply of studying,” stated Russo in a press launch.
“I contemplate myself fortunate to be surrounded by the very best on the earth every single day whereas taking part in for my membership and nation. My colleagues and friends are a relentless reminder that my sport is just not full simply but, and that wouldn’t be attainable with out competitors.”
The broader “You Obtained This” marketing campaign, launched in 2024, goals to reframe how athletes expertise stress by specializing in the worth of encouragement from teammates, coaches, household, and followers.
Earlier iterations featured stars reminiscent of Lamine Yamal, Trinity Rodman, and Anthony Edwards. Extra not too long ago, a playful spot starring Lionel Messi and NFL quarterback Patrick Mahomes noticed the 2 athletes face off in a treadmill problem – pushing one another to go quicker, whereas reinforcing the marketing campaign’s core message of uplifting competitors.
Whether or not celebrating girls’s soccer, cross-sport camaraderie, or rising stars on the worldwide stage, adidas continues to affirm by means of “You Obtained This” that athletes thrive when rivals encourage – not divide.
READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
