To mark the tip of their historic 2024/25 marketing campaign – which noticed them elevate the Ladies’s Tremendous League, FA Cup, and League Cup – Chelsea have introduced a significant new partnership that celebrates each energy and magnificence: British jewelry model D.LOUISE has change into the membership’s first-ever official jewelry associate.
Based in 2021 by Olivia Jenkins in reminiscence of her mom, Deborah Louise, D.LOUISE creates jewelry designed to be as resilient because the story behind it.
Crafted from sturdy, waterproof supplies, the items are made to face up to every day life – by way of work, journey, and train – similar to the sturdy ladies who put on them.
As a part of the partnership, Chelsea’s gamers will put on D.LOUISE jewelry on match days at Stamford Bridge and on the membership’s annual Participant of the 12 months Awards. Followers will even have the ability to buy unique co-branded items beginning subsequent season.
Giulia Mazzia, Industrial Director for Chelsea Ladies, mentioned: “We’re thrilled to welcome D.LOUISE to the Chelsea FC Ladies household. Their story, mission, and the emotion behind their jewelry aligns so naturally with our workforce’s spirit—profitable with satisfaction, at all times displaying up with coronary heart, and, being female-founded, celebrating ladies.”
Olivia Jenkins, founding father of D.LOUISE, shared the private significance of the partnership: “This partnership means a lot to me personally. D.LOUISE was created in reminiscence of my mum, as a solution to flip ache into objective and create one thing sturdy, lasting, and filled with which means.
“To now align with Chelsea FC Ladies, a workforce that embodies that very same resilience and coronary heart, feels extremely highly effective,” she mentioned. “We’re not simply creating jewelry, we’re telling a narrative of energy, of displaying up, and staying within the sport, it doesn’t matter what life throws at you.”
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