Fulham have unveiled lavish plans for his or her redeveloped Riverside Stand with a number of premium matchday experiences that membership chairman Shahid Khan has mentioned might be “in contrast to something in soccer.”
The Riverside Stand was closed off to followers for renovation work in 2019, with the decrease tier being opened to the general public in 2022. Work on the higher tier is now full and might be open to supporters from the beginning of the 2024-25 season.
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“My imaginative and prescient for the New Riverside Stand was to supply our followers, and our neighbourhood, with a vacation spot that will proceed to honour our historical past and custom at Craven Cottage daily of the 12 months, however particularly so on matchdays with a premium expertise that might be in contrast to something in soccer, right here in London or elsewhere,” Khan mentioned in an announcement.
There are seven matchday experiences on supply to followers within the Riverside Stand, with the highest three flooring comprising of a “Sky Deck” — a rooftop offering views of the London skyline and the Thames, together with “experiential foods and drinks pop-ups.” Photographs launched by the membership additionally present a swimming pool on “Sky Deck.”
There are two Michelin Star eating experiences obtainable to followers in “The Gourmand” and “The Brasserie”, with the latter providing dual-views of an open-air riverside terrace to at least one facet and views of the pitch from midway line on the opposite.
Fulham have mentioned they’re going to be capable of present “most intimate soccer expertise” with “The Dugout”, an providing whereby followers may have the prospect to take a seat straight behind the teaching workers and take within the motion. They may also have entry to a bar enabled with immersive audio-visual expertise.
“The Dugout” might be open to the general public from the beginning of subsequent season whereas the remainder of the Riverside experiences are scheduled to open in Dec. 2024.
“Our imaginative and prescient for the New Riverside Stand at Craven Cottage was to create a singular expertise that has not been seen earlier than, whether or not within the context of soccer or past,” Philip Johnson, the lead architect of the New Riverside Stand undertaking, mentioned.
“It is a privilege to convey this revolutionary design to life, with wonderful areas set to accommodate unimaginable experiences for followers and visitors and a world-class terrace that can drive the ambiance within the floor, all set in a singular location on the banks of the Thames.”
