EXCLUSIVE: ITV will attempt to pinch Girls’s World Cup rights from the BBC as they appear to capitalise on the explosion of curiosity in Sarina Wiegman’s Euro 2022 champions
- ITV launch a bid to realize stay broadcast rights for England’s World Cup marketing campaign
- They’re eager to capitalise on the explosion of curiosity in Sarina Wiegman’s facet
- Nonetheless, the BBC have held the unique UK rights for the final two World Cups
ITV have launched a bid to realize stay broadcast rights for England‘s World Cup marketing campaign in Australia and New Zealand subsequent yr in an try to capitalise on the explosion of curiosity in Sarina Wiegman’s European champions.
The BBC have held the unique UK rights for the final two World Cups, in addition to England’s historic European Championship marketing campaign, however now face competitors from different broadcasters, with FIFA operating a aggressive rights public sale for the competitors for the primary time.
FIFA have beforehand given away the TV rights to the ladies’s World Cup free of charge to the broadcasters of the boys’s World Cup, which has enabled the BBC to cowl the final two tournaments with out paying any charges.
ITV have launched a bid to realize stay broadcast rights for England’s World Cup marketing campaign in Australia and New Zealand subsequent yr after Sarina Wiegman’s captured the nation’s hearts
However the world governing physique have concluded that given the elevated viewing figures, the competitors will be capable of appeal to important bids in its personal proper.
England’s 2-1 extra-time win over Germany on Sunday was watched by a peak TV viewers of 17.4million on BBC One, with an additional 5.9m watching on-line, making it essentially the most watched TV programme of the yr, with greater than a 3rd of the inhabitants tuning in.
The 87,192 crowd at Wembley was additionally a report for any European Championships match, male or feminine.
England gained the European Championships on Sunday after beating Germany in additional time
In one other signal of the rising business attraction of the ladies’s sport, FIFA are understood to have supplied a number of rights packages to broadcasters for the primary time.
England’s video games and the ultimate are protected after the Authorities added them to the record of occasions that should be proven on free-to-air tv earlier this yr.
That can result in a head-to-head battle between the BBC and ITV, though FIFA have additionally created different packages that includes matches particularly for non-terrestrial channels, similar to Sky Sports activities.
England’s victory was watched by a peak TV viewers of 17.4million on BBC One, with an additional 5.9m watching on-line, making it essentially the most watched TV programme of the yr
The Girls’s Tremendous League agreed a report £15m-a-year joint TV cope with Sky Sports activities and the BBC final yr, a determine anticipated to be exceeded given the bidding battle for the World Cup rights.
The 32-team finals shall be performed from July 20 to August 20 in 2023 throughout 9 host cities in Australia and New Zealand, with the morning kick-off occasions within the UK prone to attraction to households, significantly in the course of the college holidays.
The primary spherical of bids have already been submitted to FIFA, with a choice anticipated later this month.
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