Nike snaps up LeBron James’ son Bronny to a profitable NIL endorsement deal: Future NBA expertise, 18, follows in his father’s footsteps – seven years after he inked $1BILLION lifetime sponsorship with sportswear giants
Nike has introduced it has signed the son of LeBron James, Bronny, to an NIL regardless of not but starting or asserting dedication to a school.
Nike introduced Monday they’d signed James Jr., amongst others, to call, picture and likeness offers.
Bronny is now formally a part of the Nike household after his father LeBron signed with the model in 2004, previous to his NBA profession starting.
James’s eldest son is at present a senior at Sierra Canyon Excessive College in Los Angeles, Cal. and is anticipating to announce his dedication to an school basketball crew within the close to future.
‘For so long as I can keep in mind, Nike’s been part of my household,’ stated Bronny, through Complicated. ‘Getting an opportunity to crew up with them and proceed my household’s legacy each on the court docket and locally is wild—it actually means lots to me.’
4-time NBA champion James signed a lifetime deal in 2015 with Nike, reportedly value $1billion.
Nike additionally signed pupil athletes Caitlin Clark, DJ Wagner, Haley Jones and JuJu Watkins.
Bronny, Watkins and Wagner are all at present highschool athletes whereas Clark and Jones play basketball at Iowa and Stanford respectively.