Nike’s first Tremendous Bowl business in 27 years celebrates the perfect of girls’s sports activities

The Tremendous Bowl would not simply convey out the largest names in sports activities and leisure yearly. It additionally brings out the largest manufacturers. Nicely, most of them. 

Nike, nonetheless, had surprisingly sat out on the sidelines since 1998, till it lastly returned with a business throughout Tremendous Bowl LIX. After a 27-year wait, the advert wanted to ship — and it did. 

The minute-long “So Win” spot is an all-female business that celebrates 9 of the highest athletes within the sports activities world:

• Jordan Chiles, member of the gold medal-winning U.S. Olympic gymnastics crew
• Caitlin Clark, reigning WNBA Rookie of the 12 months with the Indiana Fever
• Sabrina Ionescu, three-time WNBA All-Star with the New York Liberty
• Alexia Putellas, two-time Ballon d’Or Féminin winner
• Sha’Carri Richardson, an Olympic gold medal-winning sprinter
• Aryna Sabalenka, at the moment the No. 1 ladies’s tennis participant on this planet
• JuJu Watkins, sophomore standout for the USC ladies’s basketball crew
• A’ja Wilson, reigning WNBA MVP with the Las Vegas Aces
• Sophia Wilson, star USWNT/Portland Thorns ahead 

Grammy Award winner Doechii narrates the advert, which challenges all of the issues ladies are instructed they can not do in sports activities.

“You may’t be demanding. You may’t be relentless … so be relentless,” Doechii says, because the athletes defiantly exhibit their abilities. “You may’t be assured … so be assured.”

Then it ends with the clincher: “No matter you do, you possibly can’t win. So win.”

Profitable is one thing these 9 ladies know find out how to do. And it is what Nike did with its first Tremendous Bowl business in nearly 30 years.

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