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Tottenham and Liverpool slammed by well being specialists after agreeing new offers with Coca-Cola  

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Tottenham and Liverpool slammed by well being specialists after agreeing new offers with Coca-Cola as specialists name for Premier League golf equipment to ‘extreme ties’ with junk meals offers amid fears kids’s well being

  • Well being specialists warn Premier League golf equipment to cease doing offers with junk meals 
  • Spurs and Liverpool have introduced a brand new Coca-Cola settlement this week 
  • Specialists warn sponsorship may have adverse affect on kids’s well being  

Tottenham and Liverpool have been slammed after saying new industrial offers with Coca-Cola, with main well being specialists calling on cubs to ‘sever ties’ with junk meals firms. 

On Thursday the Premier League golf equipment, together with Bayern Munich, Juventus and Paris Saint-Germain agreed a brand new sponsorship association with Coca-Cola because the drinks model goals to develop it is soccer portfolio. 

The golf equipment be a part of FIFA and The FA in having industrial offers with the sugary drinks firm and the preparations have prompted additional concern from well being professionals, who warn of the affect it will probably have on kids’s well being.  

Professor David Pressure, the British Medical Affiliation’s (BMA) board of science chair is asking for a crackdown on promoting of junk meals within the sport. 

‘The UK is within the grip of an weight problems epidemic, which is having a devastating affect on folks’s well being and lives, in addition to on public companies and the financial system,’ He mentioned.   

Well being specialists have referred to as on Premier League golf equipment to server all ties with junk meals manufacturers 

Liverpool and Tottenham have been criticised for agreeing a new deal with Coca-Cola

Liverpool and Tottenham have been criticised for agreeing a brand new take care of Coca-Cola 

‘It’s absurd that a few of the very foods and drinks that contribute so keenly to the weight problems disaster have been carefully linked with sports activities by way of industrial offers for thus lengthy. 

‘Particularly, given the affect that promoting can have on kids, and the way in which they give the impression of being as much as their favorite sports activities groups and personalities, such sponsorship offers can have a extremely damaging impact.

‘The BMA has lengthy referred to as for a crackdown on junk meals promoting in sport, and that is much more important now that the brand new Authorities appears to be rolling again on its earlier pledges to sort out weight problems ranges. It is excessive time these ties are severed for good.’

Coca-Cola were the sponsors of all three Football League divisions from 2004 until 2010

Coca-Cola have been the sponsors of all three Soccer League divisions from 2004 till 2010 

The drinks company also attached their name to the League Cup renaming it the Coca-Cola Cup in the mid-nineties

The drinks firm additionally hooked up their identify to the League Cup renaming it the Coca-Cola Cup within the mid-nineties

It is a view shared by fellow well being professionals, together with Katharine Jenner, director on the Weight problems Well being Alliance who instructed Telegraph Sport: ‘Utilizing sports activities sponsorship as a advertising tactic to promote sugary drinks is especially problematic for youngster well being. Youngsters everywhere in the nation avidly comply with their favorite groups, investing in the whole lot related to their staff, together with – as analysis suggests – the manufacturers behind the sponsorship offers.’

Coca-Cola already has a longstanding of sponsorship in soccer, together with attaching their identify to the League Cup within the mid-nineties and the Soccer League from 2004-2010. 

In assertion, the drinks firm says it has all the time had a direct advertising coverage to not promote to kids underneath 16 years previous, however added that this new marketing campaign will see it is Coca-Cola Zero Sugar prioritised throughout all channels. 

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